5 Lessons I've Learned From New Techs.
New Technologies has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers. And it’s not just the interface between brands and people that have been transformed. New technology in marketing has permeated the infrastructure and systems on which companies are built, delivering value to procurement and adding to the bottom line.
According to research In 2013, 47% of US marketers focused on creativity to drive marketing strategy. Last year that number was 29%. In 2022, for 56% of marketers, both creativity and technology will play an equal role in determining where and how they engage with their customers. 30% will prioritise technology over creativity
2. Easier Faster And More Effective COMMUNICATION
First and foremost, New technologies affects a firm’s ability to communicate with customers. In today’s busy business environment, it is necessary for employees to interact with clients quickly and clearly. Websites allow customers to find answers to their questions after hours. Fast shipment options allow businesses to move products over a large geographic area. When customers use technology to interact with a business, the business benefits because better communication creates a stronger public image.
Modern technology has paved the way for multi-functional devices like the smartwatch and the smartphone. Computers are increasingly faster, more portable, and higher-powered than ever before. With all of these revolutions, technology has also made our lives easier, faster, better, and more fun.
In the past, writing a letter, sending faxes, or finding a wired telephone was the best way to communicate remotely with someone. To connect with someone in society today, you have many more efficient options at your fingertips. You can send them a message on social media, text them, video chat, email, or put a call through.
These new methods can help you keep in touch with loved ones, especially if you’re aging in place or living alone. Video chat helps caregivers check on seniors who may not need continual check-ups in person. Social media is a great way to keep in touch in general, allowing you to see what your loved ones are doing through the photos and updates they post.
Smartwatches
Communication has even evolved beyond mobile devices and personal computers. We can now send messages through tablets, voice assistants, smartwatches, and more. The smartwatch is a relatively new technology that captures almost all the capabilities of smartphones in a convenient touch-screen watch. You can receive notifications, track your activity, set alarms, and even call and text directly through these wearable devices.
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| SUUNTO EON CORE BLACK |
Smartwatches can also serve as a way to communicate with emergency responders. Medical alert companies like MobileHelp and Medical Guardian have partnered with smartwatch developers or created proprietary technologies to provide seniors the safety of a medical alert right on their wrist. These watches include many of the same features as a typical smartwatch, such as activity tracking and personal messaging.
Even the makers of popular smartwatches on the market outside of the medical alert industry providing people the ability to communicate quickly in the case of an emergency. The Suunto Eon Core Black and its subsequent versions have built-in fall detection, which will automatically alert emergency assistance. In addition to its automatic response capabilities, Suunto Watch technology also allows users to initiate an emergency call from any location worldwide manually. Suunto’s Medical ID Health app can provide emergency responders access to your medical conditions and designated emergency contacts.
New Technologies allows us to communicate instantly with people in our neighborhoods or around the globe. This innovation not only keeps us connected but can help us live safer and healthier lives.
Messaging Apps
The way we use mobile phones has changed dramatically as well. In addition to social media platforms, there are numerous other applications specifically designed for communication. If social media isn’t for you, WhatsApp and other messaging apps enable you to quickly message family and friends and even make calls over Wi-Fi.
You can email through your phone or send SMS text messages through your mobile provider, but many smartphones have their own messaging platforms built directly into the phone. On Apple iPhones, iMessage allows you communicate with anyone else who has an iPhone for free using WiFi or cellular data. iMessage has gotten increasingly sophisticated over the years. Sending photos, videos and emojis are just the basics with what you can do, and the platform has now expanded to include gaming, voice notes, and various app integrations to send information more quickly.
3. Technology Has Changed How We Live In and Outside of Our Homes
All of the technology mentioned above has been made possible because of the Internet. New websites, platforms, and applications will continue to revolutionize the way we live our lives. However, the latest Internet technology isn’t always accessible on screens, and it’s called the Internet of Things (IoT). The Internet of Things allows everyday objects to be synced up to the Internet through Wi-Fi. This synching makes their usual functions accessible remotely and automated through data available on the world wide web. It may sound complicated, but it’s the same technology we’ve been using for years, just now accessible through different objects.
The Internet of Things can help to significantly improve aging in place and at-home safety, especially for seniors living with conditions like diabetes, high blood pressure, and arthritis. IoT devices are designed to monitor health at home, aid with mobility, and provide continuous monitoring.
We’ll use the example of a smart thermostat to describe how it works. By connecting to the Internet, you’re able to use a smart thermostat remotely through your computer or smartphone. These systems usually have their own applications that you can open and control no matter where you are. For example, what if you’d like to cool the house down while you’re away? All you would have to do is open the smart thermostat app to tell it what to do.
Because these devices are so “smart,” you usually don’t need to do much when using them. The sensors on these thermostats are specifically designed to optimize your home for energy efficiency. Once you set your desired temperature, the thermostat can work on its own to keep your home at the best temperature. The thermostat won’t waste energy by staying on longer than needed.
New Technologies Made Shopping Easier
When you’re too busy or don’t want to leave home, online shopping is an easy way to buy what you need. You’re only a couple clicks away from getting the things you need thanks to the many options for online retail. There is no hassle and no need to make several trips to different stores.
If you aren’t as mobile as you used to be, online shopping makes it so everything you need can be delivered directly to your doorstep. While we still encourage as much daily exercise as possible, it can be too hectic and even hazardous sometimes for seniors to be out running so many errands.
Your average yard sale is even now online. With websites like Craigslist and Facebook Marketplace, you can browse listings from people in your area. These are people who are looking to get rid of their used furniture, clothes, appliances, and more. Using these websites, you can view items based on what you need and your budget. Just like the technologies we listed above, these online marketplaces use secure payment methods that don’t require cash.
Another example of this type of technology is food delivery. We all lead busy lives that could use some extra time. The ability to have things brought to your home is especially helpful for seniors or those with disabilities or sickness. One aspect of our lives that we often take for granted is the ability to head over to the grocery store.
4. new Techs For Easy Transportation
Driverless Cars
Driverless cars have been in development for years, but this technology has yet to become commonplace. When it does, it will lead to fewer accidents on the road. It will also make transportation more accessible to everyone. People will be able to use cars even if they have disabilities or live in areas without public transportation. Driverless cars will use sensors to understand when to brake, speed up, turn, and park.
Though this technology still has yet to be perfected, we’re already seeing examples of its early stages in most new cars today. Since the technology being used isn’t completely driverless yet, it’s called driver assist. Using cameras and sensors, this technology can help you park, detect blind spots, warn you if you’re merging into another lane, and even automate the entire parking process – even parallel parking.
New Technologies has made some of these options more accessible. One of the most popular types of apps used today is for ride sharing. Popular ride sharing apps companies like Lyft and Uber. The technology in their apps allows people to hail a ride from anywhere, just like a taxi cab. The best part about these apps is that the driver is trackable from a GPS map. Rides are also accessible nearly everywhere, even in areas where there usually aren’t any taxis. The companies let everyday people with modern cars apply to become drivers. Once they pass a background test, they’re eligible to start giving rides through the app.
Some people are hesitant to take rides from strangers. For your security, the apps have rating systems in place to ensure the drivers are doing their jobs well. The companies also continually update their security measures to make sure riders are safe.
5. New Techs Transformed the waste management industry
According to Research Americans generate roughly 250 million tons of trash every single year and only 34% of it is being recycled. There are several other stats that reveal shocking trash tendencies despite the environmental awareness. The complexity of waste management has never been so extreme before, which is why today this industry employs nearly half a million people who undertake the gigantic task of disposing of at least 4.4 pounds of waste for every single American day in and day out.
To overcome these challenges and to counteract the negative impacts of landfill waste on the environment, the waste management industry is rethinking strategies and revamping waste handling and disposal systems for superior efficiency and enhanced environmental protection.
Below are 5 key areas that are undergoing a massive transformation in the waste management industry
Turning waste into energy
Turning waste into power is one of the most significant innovations in the waste management industry. Digesters are kind of machinery which can be used on a variety of waste where biogas can be converted into energy using heat and pressure.
Recycling plastic waste through chemical treatment
Chemical recycling of plastics imply pyrolysis technology, which is entirely related to gasification. The transformation of plastic waste into liquid hydrocarbon can be beneficial to produce new products.
Landfill Modernization
Harnessing the power of science and scale, the waste management industry has modernized garbage dumps. Highly engineered landfills that comply with federal and state regulations ensure complete protection of human health and the surrounding environment. Solar panel systems integrated with geomembrane are facilitating the production of sustainable energy while preventing carbon from re-entering the environment.
Automated Waste Collection
Technology has transformed the way waste management works with automated sensors that trigger instant alerts every time a container is full and needs service. Other innovative tools that are making the sorting process fast and easy include optical sorters, magnets and advanced disk screens. The trucks have also switched from diesel to natural gas for quieter and cost-effective operations. The use of logistics software, in-vehicle monitors, and mobile apps has further simplified the waste management process while ensuring driver safety.
Improved Recycling Rates
Recycling and waste management companies are investing in improving their tools and techniques. The recent development in single-stream recycling where people can dump all the trash in one bin has reduced the sorting burden on people and drastically improved the rate of recycling. This has also reduced the truck count and ultimately the emissions as well.